Date: Thursday, September 6th, 2007
Contact: Jessi Dutton
Title: Event Director, Tucson SPORT Magazine
E-mail: jdutton@tucsonsport.net Phone: (520) 954-0560

Tucson SPORT Magazine Teams up with Activate Tucson and Challenges Southern Arizona to Step up to the Plate and Activate at our 2nd Annual Alltel SPORTZONE and Fit Family Challenge

September 6th, 2007- Tucson, Arizona

Tucson SPORT Magazine, along with the Activate Tucson team, will be hosting our 2nd annual Alltel SportZONE and Fit Family Challenge, to be held Sunday, October 7, 2007 at Hi Corbett Stadium, from 11:00 am – 3:00 pm. It’s the ultimate day of play, and is free for the entire family. The first 1,000 kids through the doors will receive a free VIP SportsPack, filled with all types of goodies to encourage both fun recreational, and challenging competitive play, while promoting better choices that will result in healthier families, and healthier communities.

The event features will include challenge and information areas in all three SPORT, FAMILY, and LIFE Zones.

• The SportZone features the Nike Youth Team and Adult SPARQ Challenge, Bruegger’s Youth All-Sport Challenge, and Dr. Jaw’s Youth Sport Expo.

• The FamilyZone, sponsored by UMC, features a Fit Family Challenge, hosted by the YMCA, and a TEST and ASSESS Expo, hosted by UA Center for Physical Activity and Nutrition (CPAN), the UA Pima County Cooperative Extension, and Pima Heart Associates.

• The LifeZone will feature Raytheon’s Mental Power Station, and Freedom RV’s Outdoor Rec. and Racing Zone.

There will be meet and greet sections with coaches and players from all levels of sports, connecting youth, collegiate, and professional sports. Highlights include meet and greets with U of A and Pima athletic coaches and players.
SportZONE Action Family Challenge cards will be handed out to encourage families to work together in various challenge areas for chances to win cool prizes and giveaways throughout the day.
Other demonstrations include fly-fishing, golf, cheerleading, plyometric training, and many other areas that promote and encourage sport, physical activity, and fun for the entire family.
President and founder of Tucson SPORT Magazine, Lucy Howell states, “Our vision, with both the magazine and this event, is to increase the overall flow of quality information, resources and activities aimed directly at Southern Arizona’s active and sporting families, and to impact overall quality of life through the celebration of family, sport, and life.” Mrs. Howell adds, “Our mission is to establish a premier, collaborative, local, annual multi-disciplined, amateur sporting event that will promote competitive and recreational physical activity, good sportsmanship, family fitness and healthy lifestyles. Our goal is to play a significant role in establishing Southern Arizona as the #1 community in America to raise an active and athletic family.”

A food and drink ticket will be included for the individuals who receive a VIP SportsPack.

For more information about the SportZone and Fit Family Challenge, or to learn more about Tucson SPORT Magazine, please visit the website at www.tucsonsport.net, or contact Tucson SPORT Magazine at info@tucsonsport.net or 520 954-0560.

Date: Sunday, October 7th, 2007
Hours of operation: 11:00 a.m. - 3:00 p.m.
Location: Hi Corbett Stadium
Cost: Free general admission
_____________________________________________________________________________ "Partnerships are critical. Reversing childhood obesity will take all of our collective energies--that of parents, teachers, schools, and government. We need to work at a grand level. Dedication and action must follow our words. Failure is not an option." --The Honorable Mike Johanns, Secretary of the U.S. Department of Agriculture, addressing the Healthy Schools Summit 2005